Ever wonder what could possibly make the date 7.7.7 even more memorable than it was destined to be? Well Tony Parker and Eva Longoria’s wedding might come to mind but the topic under discussion does not restrict itself to the unison of the figurative worlds of sports and entertainment but magnifies issues that we in the real world need to take seriously. Live Earth 7.7.07 marked a historical event that rocked the entire planet (pun intended) for 24 hours straight with the hopes to rescue the only planet endowed with life from extinguishing its natural resources by fighting Global Warming.

“The concerts for a Climate in Crisis” as it was aptly labeled was executed under the leadership of The Alliance for Climate Protection, an organization that has been battling the cause to revolutionize the ‘ Go Green’ campaign for years and it involved over a 100 musicians to name a few– Jack Johnson, Madonna, Alicia Keys, Linkin Park, UB40 as well as rare acts like the Police reunited. By enlivening the battle against a potentially serious problem that has already started to take its toll on the Polar icecaps and is the root behind the unpredictable climatic change, Al Gore and Kevin Wall both proactive Ecologists and partners in the SOS campaign, could to educate billions around the globe of the solemnity that Global Warming. For those that are still in denial of the war that is waging, a war that is beyond Iraq, this is the largest appeal that could be made to take that conscious step towards making a difference however small, like unplugging a phone charger after use. Never again will the world witness a mass appealing programme that aims at appeals to both the ears and the mind. Never again should we find the need to mobilize such forces in plea of making a Global Change.